Helping the branding agency to visualize their brand value, esthetic, services and business.

The logo centers on the Chinese character “好,” meaning “good.” It’s designed to express the warmth of home, reflecting that all dishes served in the restaurant are homemade.

The design takes inspiration from the geometric patterns of traditional Chinese window frames — a common element in classic Chinese architecture — to evoke a sense of familiarity and nostalgia.

The client is an Italian-Brazilian luxury vehicle coating company. The name VITO is from the character of the famous film "Godfather". The logo requires the godfather-style honor and also the shape looks like an arrow which represent moving forward.